Friday 17 January 2014

5 Social Networking Website should be including in Social Media Campaigns.



Social Media Marketing is one of the best ways to explore any Product of service in front of any audience. There are many ways people are doing Social Media Marketing for the sack of marketing their products. Many People also using search engine marketing and search engine optimization, but these are another side of funnel. There is a large number of social media strategies by which social media marketing can be used for marketing but with this if we talk about the channels that can be used for this purpose all these platforms cannot be changed. There are five major websites that majority of people use for social Media Marketing.

1)Facebook:

Facebook is one of the major social networking website founded in 2004 by by Mark Zuckerberg. Generally People using facebook for getting in touch with their related, friends and family. But most of identified companies using this network for marketing purpose as they can find here their targeted audience easily.  Facebook is one of the largest platform which can be for marketing.

2)Google+:

Google Plus considered also the major Social Network after facebook. Most of marketing expert use them for search engine optimization also. This is very helpful in ranking any website in Google this is not because if this is the product launched by Google, this is because many people are using Google Plus are on their smart phones.




3)Twitter:

Twitter is also is a Great social Networking Platform for general using as well as micro blogging. People who are linked with any online business preferred to use twitter because of the decentness of this platform. Twitter is also a great platform form marketing purpose.

4)Linkedin:

It would not be fair if we don’t talk about linkedin while we are talking about the social networks. Linkedin was founded in 2002 as a Business Social Networking website. People proffered using this for professional purpose, like this is a Great platform to make business profiles and business portfolios. With all this, twitter can be considered as a good platform for marketing and promotion for any Business

5)Flickr:

Flickr was created in 2004 by ludicorp under the supervision of yahoo corporations. Flikr considered on of the largest platform for photos and pictures sharing. But it also considered to be a great platform for business and marketing. Most of marketing experts are using this Platform for Image Optimization.

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Friday 29 November 2013

10 Things Can Help You To A Perfect Brand Building


Building a brand is nothing but establishing good reputation over time with the customers. With the growing popularity of social media marketing in promoting business has been affecting the brand building strategies lately. With the help of social media brands are able to  reach out to their customers very frequently and easily through various channels. Social media provides us a great opportunity to build a strong bond between the buyers and sellers. Digital media buying gets smarter and easier, when the brand popularity improves, and all this can happen with the help of social media.

Businesses using social media has drastically increased over years and hence it is the need of the hour to strategize brand building. Below are the list of 10 things that can help you to build a perfect brand.
Digital Media Buying

1.Communication
With strong social media efforts and using various social networking sites like Twitter, Facebook,  Linkedin, you can improve your communication when you reach out to your buyers. Setup Facebook ads and promote the offers you are providing using RSS and ATOM feed techniques. Promote the ads in the news as compared to the home page, which attracts people. Another way is to subscribe for the newsletters and using emails as channel to get better leads. Promote your company on linkedin which is a professional website where all kinds of business users are up online looking for new ventures.

2.Being authentic counts
Always being honest and authentic will help you in winning your client's trust. Trust is most important in any kind of business and once you are being trusted, your brand name will automatically gain its well deserved popularity, profitability and long lasting relationship.

3.Consistency
Promote the same perspective across all social mediums. This will help people believe that you are really what you say. Use the same brand name everywhere. Make sure to participate in online forums, discussions, answering support questions, etc. This will bring closer to your customers.

4.Using various marketing channels
Mainly use those channels where your customers or potential customers are active.

5.Changes
Constantly improvising your brand and adding new features will increase digital media buying. Try to change as per the trend, this will help you being up to date.

6.Feedback
Getting to know what your customers think about your brand, improvements or changes they need , is equally important. It is must to collect regular feedback and improvise your brand.

7.Consider going globally
Most of our customers are distributed globally, pay equal attention to customers living in every timezone in order to get in touch with them for feedback, support, communication etc.

8. Nothing is private
Whatever you post will be public on internet. So, be nice and positive. This will have positive effect on your brand name.

9.Use a scheduler
When you tweet make sure you use a scheduler that sends notification regularly than bombarding at once. This will ensure that you are active all the time.

10. Be involved
Make your customers believe that you care for them and willing to go extra miles for their benefits.

Article Credit: Tech Savvy Guy